The BBA in Digital Marketing is a three-year undergraduate program designed to equip students with in-depth knowledge and practical skills in digital marketing. The curriculum covers essential topics such as search engine optimization (SEO), digital advertising, content marketing, web analytics, and social media marketing.
Students are exposed to real-world scenarios through projects, internships, and industry-relevant case studies, ensuring hands-on experience in implementing digital marketing strategies. The program is taught by industry experts and experienced faculty, focusing on the latest tools and techniques to help students stay ahead in the digital marketing field.
Graduates can pursue roles as digital marketing strategists, SEO specialists, content marketers, or social media managers or opt for further studies in advanced digital marketing or management courses.
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